They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3 “I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill “I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT “They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins “Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee “Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
Vital Proteins
BRIEF
Vital Proteins is the no.1 collagen brand in the US, with Jennifer Aniston as its Chief Creative Officer. Launching in the UK & IRE it has the opportunity to seize the top spot here too.
EMOTIONAL TRIGGER
Ingestible collagen was a new concept for the market, with little knowledge of what it does or how to use it.
OPPORTUNITIES TO STIR
We invited top beauty influencers and editors to an intimate conversation with Vital Proteins’ founder Kurt Seidensticker followed by a 101 on collagen with the brand’s Head of Education. Each guest had breakfast delivered featuring collagen infused items, Vital Proteins product and, of course, coffee.
RETURN ON EMOTION
204m
Editorial reach, with an EAV of over £850 million
32%
Market share in Boots after just 3 months
43
Pieces of editorial coverage, including 11 nationals, 20 key media attended
More work
Cali by Snoop
Authentic influencer engagement
TOMMEE TIPPEE
Content led campaigning
MIELE
Reframing category with content creators